wine.co.za DTC Academy

Tue 4 Aug 26

DTC Academy | Wine Sales Advisor Level 1 Training Course

An introductory wine course designed to build confidence in new or inexperienced staff, enabling them to deliver a positive guest experience in sales and service environments. Also very useful for university students to learn about the industry, get upskilled and have the grounding to apply for a job at a tasting room.

wine.co.za, Judy Brower

wine.co.za DTC Academy: Transforming tasting room staff into professional service and sales ambassadors. We bridge the gap between world-class hospitality and direct-to-consumer profitability.

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Launching the 2026 wine.co.za DTC Academy courses - save the dates

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Mastering direct-to-consumer: wine.co.za DTC Academy sharpens 120+ tasting room experts

Training days scheduled for your tasting room staff in Somerset West for 2025

Training Courses offered

DTC Academy | Wine Sales Advisor Level 1 Training Course

DTC Academy | Wine Sales Advisor Level 2 Training Course

DTC Academy | Wine Sales Advisor Level 3 Training Course

DTC Academy | Wine Sales Professional Certificate

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Meet our Trainer

Neil Tabraham